How Terrence Nance’s 7 Minute Corporate Video Nearly Drove Me To Suicide
While there does seem to be a disturbing trend of butchering the spirit and art of some of the 20th century’s greatest African-American artists (Nina Simone, Jimi Hendrix, Miles Davis) – one can only wonder what the pathology of this is and who is pulling the strings. Or rather who is doing the bidding.
Like any good serf serving the Lord of the Manor, one must be mindful and take great care not to break the vow of bondage to the Great Masters who out of the great goodness of their heart provide land for the dutiful serf to live off and prosper from.
In Feudal England they said that a serf owned “only his belly”—even his clothes were the legal property of his lord—and yet the serfs had it even better than the slaves. On rare occasions, a well-to-do serf might even be able to buy his freedom. If he knew what to do with it. That could easily be applied to our Black ‘Hollywood Sharecroppers’ as Bill Gunn called them or simply as corporate bootlickers as they truly are, all suffering from Knee-Grown Celluloidis.
Never heard of it? It is a common disease that permeates most Black actors, screenwriters, producers, and directors in Hollywood and in the tentacles of the so-called ‘Independent Film’ world that claims it has nothing to do with Hollywood. Enabled by venal corporate sponsorship, the cretinous barnacles that grow out of this bizarre merger are usually movie directors and ‘media makers’ from a traditionally oppressed class (people of color, women, gays, etc) [notice how “Jews” are never formally included in this groups and yet are quick to acknowledge their history on the sick end of anti-Semitism] who willfully do everything in their power, using their tenuous and limited talent to uphold a point-of-view that is not only diametrically opposed to the subject they are commenting on and showing but also a perception that helps to keep them in bondage.
While there are many cases to discuss and though it would be beneficial to study the history and estimate the orbit of this mental disorder (which has gotten worse over the past 100 years despite the capitalist success of Blacks in Entertainment and Media) — I want to set my sights on that malignancy that has begun to erode consciousness, artistic progress, and even good entertainment: the 21st century ‘Media Content Maker’ as branded by the Facebook generation and the companies of the world that have followed suit in their mission to make the world believe that it is the Power and Privilege of the Company Man to incur filmmakers to make propaganda for their customers to consume or grant permission to express oneself in accordance with one’s brand or even to decide who and what is an “artist.” If Napoleon Bonaparte had indeed ordered his men to cut off the noses of the Egyptian sphinxes, today he would merely hire a colored movie director in fulfillment of his regiment’s diversity pledge and once branded a corporate content maker, the director would cinematically delete his own nose and stream the deadened cartilage live on Facebook. And he would get a handsome fee to do this. Because his next contract would be to turn the camera in on Toussaint L’Ouverture and were he to do that for Napoleon…well, he wouldn’t have had to muster a plan to arrest and betray L’Ouverture and no literal bloodshed would ever have been spilled. No Anglo-French blood anyway. Because then it would have gone two ways: either the Blacks would have been so brainwashed they would have let their colonized feet follow the orders of France…or these brother and sisters would have said to the Knee Grow With a Camera: “How dare you,” and proceeded to end his life. Revolutions, like decolonization, is hard business folks and it does not take place nicely or quietly. And there is always collateral damage. However in the west’s point of view, in the Empire’s chambers: it’s the conscious or the poor (take your pick) who are merely spoils of war.
I want to put the hypocrites, charlatans, sell-outs, betrayers, and Establishment Players in the cross hairs of my pen and allow my finger to not only twitch but get heavy. Or even lazy. As lazy would also define the artistic ambitions of these Black Filmmakers who consciously or unconsciously trounce and denigrate Black mythology, legends, achievements, culture and folk art for the Lord of the Manors dictating this imperial gastric tumor metastasizing over our lives: the racist spectacle of media, marketing, and movies.
Today we focus on Terrence Nance.
The director of The Oversimplification of Her Beauty and Swimming in Your Skin Again — makes self-consciously arty-films for white Liberals and their oiky-toiky white hipsters who love regarding such Black filmmakers as their “awesome” friends and love to dance with their Afros patronizing them in any way possible to ensure these Blacks don’t ever flex a conscious muscle or dignified stance to boor through their own well-preserved white gaze. Nance exists now in order to maintain and secure the frame around the lens that captures the white gaze, without which white Liberals would be a mess. Preening as they enable the “cool” Black director (“cool” is now code for not intimidating) into their fold, glad he is doing something “different from the Black gutter poets or avant-garde Leftists, he makes the white hipster milieu (Art for Art sake nonsense) as well as their corporate parents comfortable with meretricious and fetishized Black-body images and empty conversations about Black People. Because Black people exist solely on camera for the comfort of the grotesque white gaze and a Liberals checklist (dreadlocks-check, au-naturale naked sister-check, shot of brother’s high buttocks-and dragging feet-check, sexually ambivalent-check, nerdy brother-check, etc)
The man who is one of the MOST FUNDED “ARTISTIC” INDIE DIRECTORS of my generation is not only a hollow mask (it takes a lot to be a hollow mask) but a smug filmmaker who has done a great job exploiting his blackness, urbane milquetoast blackness, and everything having to do with “Blackness”– on the surface. He insists that to be artistic and intellectual is to poke fun at Black bodies/personas and not take them seriously – on behalf of white benefactors and worse…his colonized mind. He exists to bring “Blackness” to the dead white art crowd (the whites lost their own way a long long time ago – somewhere in between the demise of REM, their embracement of Harmony Korine and the rise of Spike Jonze), to the legitimate commercial marketing industry, and to Brand companies jonesin’ for the New Brooklyn, who missed out on Spike Lee (who branded himself anyway and therefore didn’t need anyone to do it for him) and would not know how to make heads or tails of Left-Wing Bushwick filmmaker Mtume Gant, fearful of a genuine artistic sister like Cauleen Smith, or who have never even heard of that old riddle wrapped up in an enigma in Xanadu’s lair Wendell B. Harris (still to this day the greatest unchampioned living American filmmaker of ANY COLOR)
Nance has no “politics” (which is the most dangerous form of political stance to take), he has no vision for cinema (not one person I have asked or spoken to can tell me what he is actually doing other than trivializing cinema and ‘Black’ identity), he has no angst (a filmmaker must be Apollonian in order to achieve his goal – patience and fortitude like a sculptor is necessary, but he must possess a gargantuan amount of emotional depth, he must contain Dionysian impulses within him – because THAT is what moves us and stuns us), and simply he has nothing to say.
Terrence Nance has nothing to say. And it’s not just him. It’s 90 percent of our artists – high or low, famous or underground – having absolutely nothing to say about anything. The creative act, the impulse to make a film, to do anything artistic must come from an act of risk and fear of what might happen if I tell the truth. Period. No risk, there can be no attempt at consummating an incredible relationship. Therefore he can’t even break your heart because you can’t invest in him emotionally or intellectually anyway. What he can do, however, is disrespect, toy, and laugh at you.
A balloon has more contained virtue than any of Nance’s films.
And it is time we start to speak out, debate against, and challenge these assumptions that are being wielded and tossed off like yesterday’s prophylactic or a Poland Spring bottle cap — they’re thrown about and simply accepted. We know its trash and we accept it. Shit has more use – at least it can rejuvenate a patch of grass.
Terrence Nance may be more pernicious than the Hollywood Establishment’s patronization of Barry Jenkins (a talented filmmaker whose trajectory I am nervous about) and could be on par with the dangerous lauding of Jordan Peele’s ‘Buzzfeed’ backward- thinking of Get Out – but it is probably more in sync with the sinister rise of Lin Manuel’s Great Racial Cross Dressing of the Great White Way as both Nance and Manuel are the recipients of not only corporate America’s money but the torrid desire of white liberals who want to make sure that no racial progress, development, truth or artistry will be promoted or get through to the mainstream window without capitulating to the great demands put upon them. In short: No ‘colored’ filmmaker with any personal vision, radical politics, or new aesthetic sensibility (could you imagine a combination of ALL THREE) will ever be money or support to preach the poetry of his soul.
He or she will however be given every opportunity to humiliate, desecrate, and gleefully piss over any conscious Black ideas or sentiments. Even better if you’re willing to pervert the legacy of a great Black popular artist. This is not an opinion. This is a fact. I no longer have opinions as I am an inauthentic man living in an inauthentic time.
As a Nowhere Man you become more and more consumed by the ineptitude of those around you, the betrayal of the avant-garde, the failure my own generation was part of – our conscientious decision to make sure we did NOT surpass even the tepidity of Spike’s films or incorporate the artistic anarchism of Robert Townsend or merely the dramatic flair of the Hughes Brothers. All at one point mainstream filmmakers! There was a time when these cats at least for a moment enabled the young Black director who wished to find his feet in the sand of this awful desert we wander through, finding our way…
It is a fact that the Emperor has no clothes. But it is also a fact that there is no Emperor. Why this need for an emperor in the first place is disturbing. In the arts the Kings announce themselves. Corporate America and film festivals do not do it for you. However, I am deluding myself. Because nowadays they do!
There is shameful acceptance and complicity in our cultural and spiritual demise. The goal of 21st century Neo Liberalism and American Media is to not just homogenize a whole new generation of artists (we did that one ourselves) it is to pimp blackness and reap the benefits of all the Johns who come in to visit the brothel. There are certain things though that not even a Madame would permit.
The meretriciousness of Nance’s films is one of them.
But if Tribeca, AT&T (would you trust anything connected to AT&T?) and Atlantic Rethink say he is worth it – than by God, he must be!
Jimi Could Have Fallen is a 7-minute insult.
With its slinky Black-bourgeois hipsterism and self-satisfied faux ‘modern’ ballet routines, shock-a-jock avant-garde winking, terrible music and horribly re-created pseudo-psychedelic music (the Partridge family could have done a better job making an acid rock soundtrack) and absolutely ridiculous song referencing (Jimi in a literal ‘purple haze’ in one inane sequence), the video looks like a joke about an avant-garde freak and is handled with such a knowing tongue-in-cheek manner that everything about Hendrix, his music, and Seattle go under…In essence, this is 7 minutes of comic-book masturbation in service of an even more absurd contract with Seattle Visit. And while masturbation may feel good, it does not produce life. Nor does it pretend to.
What’s incredible is that the video simply fails in its own commercial goal: to incur tourists to visit. Now, I don’t know much about tourism except for the fact that I despise tourists and everything they have come to represent. (But so did Jacques Tati.)
Why he didn’t just show: “This is where Jimi Hendrix first played guitar” and then flash to where Tom Hanks yearned for Meg Ryan then show us “This is where Quincy Jones first played in the college band” (Seattle University) then cut to show where the City Council convene (majority of which are women by the way!) and then cut to where Bill Gates launched Microsoft—you get the point. That kind of kitsch would have made sense for a tourism video.
Jimi Could Have Fallen is something else. Like his prior work Swimming in My Skin, it is much more inane, sinister, and troubling.
The video seems to cynically purport through its unabashedly snarky Candyland approach that no one would even want to visit Seattle unless they had a mindset of a five-year old. If a five-year old were to watch the video, I could see how the notion of clamoring out to some back alley in hopes of finding a guitar in a garbage can might turn him on. And then he could traipse around with it – with his hipster dad saying “Oh, cool, little Marcus- isn’t this, like, awesome??” and the mother would take photos to text back to her friends in Portland (who thought they were in Williamsburg) and they’d even eat donuts and skip around foolishly like mad-dogs who’d gotten shot with a poisonous dart, getting delirious. So he might be successful if he’s trying to coerce that five-year old boy and his ironic hipster parents. Outside of that I am a bit lost. For not even a group of single women out to take Seattle by storm would be convinced nor would some retiree in Denver who is looking for a bit of a change since his wife has passed and wants to seek out the progressive changes and left-leaning iconography of Seattle – from its initial history of disgraceful treatment of Indians and Asians to tech companies to grunge music and self publishing to the vanguard of LBGTQ movements. Nance should have just done a simple tourist trap commercial. When I first heard about this nonsense, that’s what I thought it was. So I didn’t care. When a filmmaker I profoundly respect demanded I watch it (he didn’t tell me Nance made it or I would have avoided it all together) because it was centered around Jimi Hendrix I took a perverse interest. And then I got scared cause I knew what would soon follow.
If the Osmond’s had been Black and mated with members of the Monkees TV show and were locked in a dungeon with underage Black poseurs from the suburbs who dream of being in fashion magazines and were doused with innocuous ironic white bread marginalia and were written up into a script by Wes Anderson — you would have Jimi Could Have Fallen. (What’s worse, Anderson would have done it better – ARGHHHH!!!!)
Terrence Nance’s cinematic slaughtering of Jimi Hendrix alone should have OUTRAGED all the Black people who believe that Black lives matter. But I suppose the electric son of Seattle does not. And anyway (ahem) they’re too busy using their new credit cards.
The video makes a mockery out of the musical legacy and journey Hendrix went on and the complicated inner landscape he tried to show us. Hendrix was a true poet of music. He was humble, shy, and deep thinking. His music was profound, galvanizing, and wistful. All we learn or are led to believe from watching Nance’s 7 minute burp is that Hendrix was a kooky, loosey-goosey brother who was a little different and didn’t take life serious at all and even had a blast joining the army cause he was a paratrooper and soared through the sky. The film ends with this image and of course is a subtle nod to the United States armed forces. Who can be the last to claim brother Jimi away from his tortured Black psychedelic self, the Jimi who played guitar the way Parker blew on his saxophone, the Jimi who made sonic-powered blues and set his guitar on fire offering it up to the Gods. Townsend destroyed his guitar, Hendrix sacrificed his. That’s deep. That’s Jimi. Maybe that’s a part of Seattle too. But that’s not this little film.
If Nance wanted to cinematically destroy a Black life why not take a stab at Barack Obama — a 5-minute portrait of a pathological Black American Corporate Killer playing the drones as well (if not better) than Hendrix played guitar could have been worthwhile.
Why do we allow Blacks to kill on behalf of the United States of America, why do we enable and support corporate killing of women and children? Why do we get titillated at the idea of a drone but have no interest in finding out truly why Paul Mooney was banned from the Apollo, why Ralph Ellison rejected Henry Dumas’ literary advances, why –?? Oh wait, you will say, this was a SEATTLE TOURIST PROJECT! Yes, right. So in that case I ask the obvious:
Terrence, why not make a short honoring Chief Seattle?
Or better the connection between Hendrix and Native Americans?
Oh no, once you do that you’re fucked. You would get caught in a web that inextricably linked your funders to the DAPL perhaps. (Does it matter? WE ARE ALL IN COLLUSION). But I suppose Seattle Visit wouldn’t appreciate that as they may be comfortable having paternally recognized their Indians legacy and Chief Seattle and what-not but they’re not interested in actual people’s lives or meaning unless it makes them money. Good money. “Happy money.” (What’s sick is that in NYC while the African Burial Ground got deleted from our modern urban history New York made a ton of money off the deaths of people in 9/11 and happily sells this to tourists. They actually consider this to be “happy money.”)
If I was asked to make a film for Visit Seattle, I would start with Chief Seattle and perhaps the history of the Suquamish Tribe and end with Hendrix’s “Star Spangled Banner” over re-creations of Seattle’s anti-Chinese riots of 1885 and we’d see Starbucks coffee exploding in all four corners of the screen. What, you don’t think that would help tourism? Trust me, if Starbucks financed my tour of the locations of the Seattle Anti-Chinese Riots of 1885 and at each location of the riot there were a Starbucks plaque — believe me, SOMEONE would make money and TONS of tourists would come. But I suppose my understanding of people and business and what they want is different from Nance’s. Which is why I can only carve words as Nance can only belch images instilled in him by a banker.
For only an unimaginative person could really imply that Jimi was an alien (they say that about the ancient Egyptians too), not of this earth and therefore just some cool aberration of humanity, his work is “cool” but not real or secular and has no gravity, a little too naively weird and baroque for its own good cause it’s just so freaking “out there” and sixties, yeah…This ignorant and pervasive maligning attitude is why Hendrix is easily an accepted marginal Black cultural figure. But hey if artists like Hendrix, Michael, and Prince were in fact from outer space – believe me a cat like Jimi didn’t fall from the sky. Bowie may have fallen, but Jimi was pushed. Cause no cosmic Brother would even play around up there knowing that he might fall. No one would want to fall into our solar system or onto this planet. Look around yourself. Would you want to be here if you didn’t have to be? _
The corporate tour is 7 minutes. But it felt like 7 days. Probably cause I kept pausing it every 9 seconds. By 4:14 I began to get nauseas. And I felt a suicidal relapse might be imminent. (I immediately called a filmmaker comrade and told him to please stay on the phone with me as I sweated through the remaining 3 minutes of this tourist tail-watching. He said he would but he didn’t have time for my ‘gentrified minds’ antics as he was playing chess and I quickly began to get very jealous. I need a hobby. Badly.)
From the silly twists and dumb dancing to the geeky-tones of a bad flashback sequence from a TV show (making the triteness of That 70’s Show seem almost poetic by comparison, in fact I found myself looking for Ashton Kutcher somewhere in the frames) to the constant unwillingness to celebrate Hendrix’s soulful rock musicianship – recasting his guitar prowess in the guise of a Brady Bunch Blues song due to his Wonder Bread donut fixation (are you fucking kidding me?); Nance does what I never thought possible: he de-funks Jimi.
Yes. That’s right.
He removes every funky, fantastic, down-home psychedelic impulse (Jimi was mind-expanding before he ever heard of LSD), and humble mischief associated with Jimi. He becomes as white men who run banks want him to become: fey, weak, goofy…tame.
Could you imagine Sly Stone or James Brown or Michael Jackson de-funked?? I often think it’s glad most of our phenomenons are gone because we have reached a point where nothing means anything any more. And it’s sad and excruciating to endure. It’s getting harder to get up everyday and face this world that believes “nothing matters anyway.” Or “It’s a just tourist flick, relax.”
I don’t think I can relax about this. Because this is a social disease, it is becoming an epidemic. I don’t know the solution as I am far too gone in my own hell to even propose a re-evaluation of the diagnosis. But the symptoms are plain and clear: remove depth, depoliticize Blackness, make us corny and ironic and make us as enchanting as Mickey Mouse. But do not – DO NOT – infer Black consciousness (which is not the same as political beliefs by the way, folks) and DO NOT add dignity.
The problem here is a cultural one and one that resides within the test and context of values and trust. White folks who grant arts money need to trust that you will put THEIR values and THEIR mission on screen. Most of us don’t think about it this way because we have been so colonized. So naturally what we feel is “theirs” is also “ours” and we have no problem accepting this. And they can tell by the way you walk, talk, and look. I don’t mean your facial characteristics; I use look as a verb – as in how you actually aim your eyes when they address you. If the eyes dilate, you’re good to go. You don’t even have to say anything. They’ll trust you immediately and give you the satchel of money to make your next atrocity on the screen.
We complain about Chicago but Black people kill Black people every day in so many other ways. We do it unnecessarily, and we do it at the behest of an Order That Demands We Become Even Greater At Subjugating Ourselves Than They Could.
I don’t believe in murder, but I do believe in revenge.
And I believe in defense. And I certainly believe in punishment. God knows I have learned my own lessons by smashing into walls. And I stand now as one for Nance and all who follow him. And if they don’t stop, there is always another option. Or, as scientists say, you don’t disprove your opponents. You simply wait for them to die.
However I may die well before Nance. Because if I continue to be subjected to such toxic cinematic energy and such colonized coonery passing off as cinema or the creativity of an “important” filmmaker – I may extricate myself all together.
I’m an old soldier in an even older war. And I have given up so many things, waved far too many flags for Black people in all aspects of society and all tiers of the establishment to understand that the arts and consciousness are in dire straits; I have done my part and I can die with a clean conscience. I only wonder what the charlatans think when they go home. How, Brother Nance, do you sleep at night?
Angry? I’m infuriated. Which is one of the only two reasons one should pick up a pen in the first place.
But I will play the Capitalist game with you, I will humor you and ask the gentle reader:
If my writing in front of you is less worthy than Mr. Nance’s 7 minutes of video – if my argument and response to Nance’s nonsensical corporate video doesn’t merit such outrage or possesses less worth than Nance’s exploitation and silliness than I will stand corrected. I would not only offer a retraction and public apology, I’d fall on my goddamned sword!
WATCH THE VIDEO HERE IF YOU DARE.
And remember at one time millions of Seattle’s indigenous Original Peoples lived, breathed, fought, created, and had their own lives some 4,000 years before the white man and then the colonized Knee-Grows with cameras messed it all up. Just keep that in the back of your mind.
And ask: In all honesty Terrence, would you have done this to Kurt Kobain? (Courtney Love would never allow it, that’s why – and while he may live long with his disease, having Courtney Love on your back would surely number your days) Hell if you wanted to desecrate a Seattle musician – why not show Kenny G? You could have extinguished his cultural importance instead of maligning Jimi Hendrix’s spirit! But I suppose the brand company would not want that huh? No, Jimi is much sexier than Kenny G could ever have been. And there’s nothing to defang, for Kenny G had no venom or soul in his music. So how can we take the most radical, theatrical, innately musical, and mind-expanding musician of the 20th century and water him down even more?
As if it wasn’t bad enough that we (Black people) turned our backs on Jimi once before huh?
Artaud asked us to reconsider who killed Van Gogh. That his suicide was a political one implemented by the forces of society – that it was a kind of dual homicide. We could say the same about Jimi Hendrix – an accidental overdose is an oxymoron. All drug takers and even the heaviest junkie knows what will kill him. Or if it could. I’m not gonna speculate on Jimi’s death wish (if he had one) but I know the brother was leaving a phase of his life and trying to enter a new one musically. And I know there’s no way Jimi ever got over having to leave America (“Black” America) to become himself in Britain (“White” England). Miles Davis was the visionary who knew Hendrix had to be collaborated with – he knew the brother was beyond genius. But it was too late.
And now it is too late again. From John Ridley’s abominable movie on Jimi Hendrix (Andre Benjamin still wakes up in cold sweats from having participated in that) to Nance’s cute corporate Hallmark cartoon on Jimi falling from the sky…All for a tourist board.
“We steered away from traditional travel videos because we wanted to create content that people could watch in their everyday lives, or when they’re seeking entertainment,” states Ali Daniels, VP of marketing at Visit Seattle. “We want them to go to the Space Needle, but also to see how we make amazing whiskey here.” Hm. That says it all. Something tourists could watch when seeking entertainment. Because Jimi was all about entertainment, right? Just another geek for the freaks at the end of the day. All the better that he is dead. Cause everyone knows there’s no better way to get someone to visit a place than to promote the fact that a wild-Black-outlaw artist is dead.
Just remember it was an African-American Indian-man, an artist who had to leave his home to get recognition, and a heavy drug user whose life is being advertised for a Tourist Board’s City campaign. It’s pitifully hilarious. In fact we should be thanking the barbiturate makers and dealers for Hendrix having a way out to begin with! And if he HADN’T overdosed – Nance would not have made this shameful corporate crime. If that is not sick I don’t know what is. Except for Terrence Nance buying into this foolishness. A conspiracy he offered his soul to be part of, but there was no Faustus knock at the door or a convincing Cassius looking over his shoulder.
I’m angry cause Nance does this on purpose. If he is as untalented as his films prove to be than he would not be getting all this funding. It is all by strange design. He gets funding cause he’s willing to go along with someone else’s agenda. He allows this and knowingly creating meretricious works and corporate commercials that have about as much soul as a dollar bill. In fact, a dollar has more blood on it. Terrence should know this. He’s receiving enough of them.
Aime Cesaire wrote, “Beware…of assuming the sterile attitude of the spectator.” I assume Guy Debord would have agreed. Well brothers and sisters who dare to hold on to your consciousness and sanity: Welcome to the 21st century Society of the Spectacle! Tucked within our living breathing pages of Brave New World is a new flock of House Slaves deliberately and proudly wearing their status as corporate provocateurs as a badge of courage, pinning their Capitalist diplomas upon the lens caps of their movie cameras. Terrence Nance is a Master of Ceremonies at the new big top carnival, he sets up the tent and cracks his whip hoping to seduce all the Mr. Jones’ into America’s “post-racial” Neo Liberal-Ballad of a Thin Man-freakism. I can only imagine what will happen when the Royal London Hospital Museum hire him to help tourists come view the Elephant Man’s bones. Good thing it’s only a replica they have on public display. Maybe then Nance will feel more comfortable when not dealing…with the real thing.